ZARA Hair Perfume
This project was a fantastic opportunity to explore the interplay between 2D motion graphics and 3D animation. Inspired by iconic movie title sequences, the 2D graphics were seamlessly woven into photorealistic environments, creating a captivating blend of nostalgia and modernity. Designed as an in-store display, the goal was to mesmerize and entice consumers through striking visuals. Clever clip transitions gave the piece a smooth, almost single-take feel, enhancing the sense of flow and immersion. We pushed every 3D trick in the book, making this a dream project where the focus was purely on visual storytelling. The product itself featured a colored metallic finish, offering the perfect canvas for reflective movement and dynamic light play.
L'Oréal ”Super Sync”
This project was commissioned by L’Oréal for the U.S. release of Matrix Super Sync, featuring a series of teaser trailers that showcased oversized products in striking photorealistic environments. The concept came directly from L’Oréal’s creative team, and it was a pleasure collaborating with them to develop this concept into a polished final product. Attention to detail was crucial — subtle imperfections like product scratches, nicks, and smudges added authenticity to every shot. Integrating the brand’s specific color palette was essential, ensuring the overall tone remained bright and dynamic, embracing the vivid, youthful energy that defines Gen Z.
